# Which pharma companies are adopting Veeva's AI agents for field reps?

> Novo Nordisk is adopting Veeva Vault CRM with Veeva AI Agents such as Pre-call Agent (call prep) and Voice Agent (spoken call notes), which became available in December 2025. Novo's field systems director says the agents 'will drive efficiencies'; no measured outcomes have been published yet.

- **Evidence grade:** C — Named organization, no specific outcome (deployment announced only, or only vague qualitative claims).
- **Organization:** Novo Nordisk (pharmaceutical company)
- **Industry:** Pharma, Biotech & Life Sciences — Pharmaceuticals
- **Roles:** Field Sales Reps
- **Tools:** Veeva AI Agents (Pre-call, Voice, Free Text) (Veeva Systems); Vault CRM (Veeva Systems)
- **Status:** announced · **Agent pattern:** copilot · **Autonomy:** 1/4
- **Last verified:** 2026-10-17

## Reported outcomes
- None quantified in sources.

## How it works
1. Pre-call Agent gathers insights and suggested actions from data, content, activity, and trends before a rep's call.
2. Voice Agent lets the rep capture call information and follow-ups by speaking.
3. Free Text Agent flags potential accuracy or compliance issues in call notes.

## Risks & compliance
- Call notes must not contain patient identifiers (Free Text Agent screens for this)
- Promotional compliance

## MedTech angle
The same pre-call / voice-note / compliance-screen pattern applies directly to device reps' call reporting.

## Sources
1. Veeva Systems, "Veeva AI Agents Now Available to Increase Productivity and Customer Centricity" (2025-12-03) <https://www.veeva.com/resources/veeva-ai-agents-now-available-to-increase-productivity-and-customer-centricity/>
   > "Vault CRM and Veeva AI Agents like Pre-call Agent and Voice Agent will drive efficiencies and allow the field to focus on the value parts of their jobs."

Canonical: https://agentcasefile.com/cases/novo-nordisk-veeva-precall-voice-agents/ · License: CC BY 4.0 (summary) · Source: Agent Casefile