# How did SaaStr turn warm leads into sales with AI outreach agents?

> SaaStr uses Salesforce Agentforce to send personalized outreach to previously overlooked leads, follow up, and hand them to a rep when ready. Salesforce reports $2.7 million in additional revenue closed with autonomous outreach.

- **Evidence grade:** B — Named organization with a quantified outcome, from the vendor or the organization's own announcement.
- **Organization:** SaaStr (B2B media and events company)
- **Industry:** Software, Internet & Media — B2B media & events
- **Roles:** Sales Development (SDR)
- **Tools:** Agentforce (Salesforce)
- **Status:** production · **Agent pattern:** autonomous-agent · **Autonomy:** 3/4
- **Last verified:** 2026-10-17

## Reported outcomes
- revenue closed via autonomous outreach: $2.7 million [1] (self-reported)

## How it works
1. Agent engages overlooked warm leads with personalized outreach.
2. Follows up and hands off to a sales rep when the lead is ready.

## Risks & compliance
- Email consent and deliverability
- Vendor-published results

## Sources
1. Salesforce, "Agentic outreach turns SaaStr’s warm leads into $2.7 million in sales" (undated; accessed 2026-10-17) <https://www.salesforce.com/customer-stories/saastr-ai/agentic-outreach>
   > "Agentforce’s personalized outreach engages previously overlooked leads, follows up, and hands them off to a sales rep when they’re ready to buy."

Canonical: https://agentcasefile.com/cases/saastr-agentforce-agentic-outreach/ · License: CC BY 4.0 (summary) · Source: Agent Casefile