Octopus Energy CEO Greg Jackson said AI was doing the work of 250 people at the UK energy supplier, and that AI-written customer emails delivered 80% customer satisfaction versus 65% for skilled, trained staff, as reported by Business Insider in May 2023.
Reported outcomes
Outcomes are reported exactly as stated by the source; we have not independently audited them.
How it works
- Generative AI was incorporated into company systems to write customer emails.
- Human staff continue to handle remaining correspondence.
Risks & compliance
- Figures come from the CEO's own statements, relayed by the publication
Editor's notes
- Business Insider attributes the figures to Jackson's column in The Times of London.
Tools mentioned & how to build it
Disclosure: Some links may earn us a commission; it never affects grades. Tools are listed by fit to this case, never by payment.
Build a version yourself
- Lindy
No-code AI agents for inbox, scheduling and sales admin. - n8n
Open-source workflow automation with AI agent nodes; self-host or cloud. - HubSpot (Breeze agents)
SMB-friendly CRM with Breeze AI agents for prospecting and support.
Sources
“Emails written by AI delivered 80% customer satisfaction — comfortably better than the 65% achieved by skilled, trained people.”AI is doing the work of 250 people at an energy company and satisfying customers better than trained workers, CEO says
Grade rationale: Named organization, quantified outcome, independent news report of the CEO's statements. Automated check on Oct 17, 2026: 1/1 quotes and 2/2 outcome claims matched the source. Compiled by the Agent Casefile research desk (AI-assisted; see methodology). Spot an error? Request a correction.
