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AI agent use cases in Consumer Products & Retail

Consumer brands, appliance makers, retail and point-of-sale platforms, and consumer subscription services.

22 cases · 21 with quantified outcomes (grade A/B) · NAICS 44-45

Header image: Interior of a modern supermarket with checkout counters
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Tools mentioned & how to build it

Disclosure: Some links may earn us a commission; it never affects grades. Tools are listed by fit to Consumer Products & Retail cases, never by payment.

Tools mentioned

  • Fin AI Agent (Intercom · 8 cases)
    Intercom's customer-service AI agent; the most-documented tool in the casefile.
  • Sierra (Sierra · 4 cases)
    Conversational AI agents for customer service, chat and voice.
  • Decagon (Decagon · 4 cases)
    AI customer-support agents for chat, email and voice.
  • Agentforce (Salesforce · 2 cases)
    Salesforce's agent platform across service, sales and field service.
  • n8n (n8n · 1 case)
    Open-source workflow automation with AI agent nodes; self-host or cloud.
  • Devin (Cognition · 1 case)
    Autonomous AI software engineer from Cognition.

Build a version yourself

  • HubSpot (Breeze agents)
    SMB-friendly CRM with Breeze AI agents for prospecting and support.
  • Relevance AI
    Build an 'AI workforce' of agents, e.g. BDR agents that research and book meetings.
  • Zapier
    The default app-to-app automation layer, now with AI agents and AI steps.
  • ElevenLabs
    Voice models and a conversational-agent platform behind many voice agents.

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